Contrary Company, Where Art Meets Wear. Founded in 2020, Contrary Company creates products that blend traditional and contemporary Anishinaabe concepts. All products are created and designed by Fallon Simard, Anishinaabe-Metis artist from Couchiching First Nation in Treaty #3 Territory. ? Fallon Simard is an artist, meme-maker, film-maker, and policy analyst based out of Scarborough, Ontario.